Bad, bad Leroy Brown Baddest trout in the whole damn river? That doesn't rhyme... we'll just put it on a hat.

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close to being thrown, kicked, stepped on, or maybe even shot if you were workin’ with grandpa Jess. When you hear stories like these from ol’ cowpokes, they’ll wax poetic about the dangers, the adventures, the good times and the bad. But somethin’ the good ones will always tell you is, "Luck's got nothin' to do with it!"

Your mama probably told you once - not to mess with snakes. Well, mama wasn’t talking about the biggest, baddest snake in the USA. That's right, we’re talking about the thousand mile long Snake River, home of the biggest whitewater in the Pacific Northwest. Ride the rapids down the spectacularly rugged Hells Canyon, through the deepest gorge in America, miles away from civilization. If that doesn't sound wild enough for you, the Seven Devils Mountains loom along the eastern side of the canyon, brewing wicked weather and swelling the river’s multiple Class IV rapids to canoe-eating monsters. If you're tough enough, a trip down the Snake River is an unforgettable adventure - just tell Mama that you love her before you go.

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why “they call it fishin’ not catchin’.”

“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it, it changed his whole life. So we took it to heart! Long story short: turns out the Sendero boys aren’t gritty enough to be real cowboys.

Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line. This is the dream. There’s only one thing that can make this better. That first take from La Trucha Del Norte!

The Sierra Nevada Range is arguably America’s ultimate mountain range. Within this 400 mile long chunk of the American Cordillera is the largest alpine lake in North America, the highest mountain in the contiguous states, three national parks, two national monuments, and twenty wilderness areas. So dense and remote is the Sierra Nevada wilderness that it was not even fully explored until 1912, more than 60 years after the California Gold Rush. Whether it be big wall granite climbing, alpine-style peak bagging, snowshoe exploring, whitewater kayaking, or Pacific Crest through-hiking, America’s snowy range is the mother of radical adventure. * Cotton Canvas Meshback * Woven Patch * Structured Mid-Profile 6 Panel * Snapback * Easy Curve Visor * Braided Rope * Rear Agave Tag * Classic Sendero Label

Y'all gather round and listen good, there’s stories to be told and songs to be sung. Maybe pass that bottle over here while yer at it.

Beautiful Guadalupe River patch hat.

Sharp as a mesquite thorn and twice as tough, el coyote doesn’t ask for a seat at the table. It just sneaks in, swipes your green chile enchiladas, and it’s gone before you even notice. It sings to the moon, runs with the ghosts, and lives where just about nothin’ else can. But that’s just life out in the desert, minus the enchiladas of course–we made that part up.